Attitudes to cinema advertisement celebrating Lord’s Prayer, and frequency of prayer (3658)
Type of Data: Attitudes to cinema advertisement celebrating Lord’s Prayer, and frequency of prayer (3658)
Faith Community: General, Christianity (Church of England), Islam
Date: 2015, 24 November
Geography: Great Britain
Sample Size: 4755
Population: Adults aged 18 and over
Keywords: Advertisement, British Board of Film Classification, Church of England, cinemas, Digital Cinema Media, Islam, Lord’s Prayer, offence, prayer, YouGov
Collection Method: Online interview
Collection Agency: YouGov
BRIN ID: 3658
The context for the survey was a ban by Digital Cinema Media on the screening in cinemas (before the latest Star Wars film) of a Church of England advertisement celebrating the Lord’s Prayer, even though it had been approved by the British Board of Film Classification. Data were collected via the YouGov Daily mobile app, which had a slightly different sample than the general population and was subject to a somewhat higher margin of error than standard YouGov polling.
Posted by: Clive D. Field
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