The poll was commissioned in the wake of the introduction in the House of Commons of, and impending second reading debate on, Kim Leadbeater’s Private Members’ Bill on assisted dying, entitled The Terminally Ill Adults (End of Life) Bill.

The question identified Justin Welby only as a ‘public figure’ and did not mention that he was then the Archbishop of Canterbury.

Ipsos Veracity Index, 2024, featuring 26 professions. Since the Covid-19 pandemic, there has been a switch from the traditional face-to-face interviewing for this question to telephone fieldwork. Mode effects should therefore be borne in mind in making comparisons over time.

Under the provisions of the Sunday Trading Act 1994, large shops in England and Wales were only allowed to open for a maximum of six hours on Sundays.